The 2024–2025 Threat Reality
Identity Breaches Are Rising
88% of basic web application attacks used stolen credentials.
Verizon DBIR 2025
Human-Led Breaches
60% of all breaches involved the human element.
Verizon DBIR 2025
Record Breach Costs
$10.22M average U.S. breach cost — a record high.
IBM Cost of a Data Breach 2025
Dark Web Exposure
2.8B passwords were posted for sale on the dark web in 2024.
Verizon DBIR 2025
Password Support Costs
~40% of help-desk tickets are password-related, costing at $70 each.
Gartner / Forrester
Rising Cyber Claims
50K U.S. cyber-insurance claims in 2024 — up ~40% YoY.
NAIC
When "MFA Was Enabled" Wasn't Enough
-
SOCIAL ENGINEERING → MFA RESET
MGM Resorts · 2023Attackers (Scattered Spider) called the IT help desk, impersonated an employee, and convinced staff to reset MFA. ~$100M in damages. Traditional MFA in place — didn't matter.
-
MFA FATIGUE / PUSH BOMBING
Cisco · 2022Attacker sent repeated push notifications until an employee approved one to make them stop. Full network access followed. No malware. No zero-day. Just a tap.
-
MFA NOT ENFORCED
Change Healthcare · 2024ALPHV/BlackCat exploited a Citrix portal with no MFA on a single account. Largest healthcare breach in US history — 100M+ individuals affected.
Threats Rainbow Secure Neutralizes
| ATTACK VECTOR | TRADITIONAL MFA | RAINBOW SECURE |
|---|---|---|
| Adversary-in-the-Middle Phishing | Session tokens captured from cloned pages and replayed by attacker. | Cloned pages cannot replicate the visual challenge. Users spot the fake instinctively. |
| Dark-Web Credential Reuse | If MFA isn't triggered or is bypassed, stolen credentials succeed. | Password is useless without the color and style pattern — leaks stop mattering. |
| MFA Fatigue & Push Bombing | User approves to make prompts stop; attacker gains access. | No push notifications. User interaction and visual application required — nothing to accidentally approve. |
| Social Engineering & MFA Reset | Help-desk tricked into resetting MFA (MGM scenario). | Human-verified enrollment + Company Visual DNA — cannot be recreated remotely. |
| Credential Stuffing & Bots | Rate limiting and CAPTCHA only. High false positives. | Visual formatting cannot be scripted. Bot-proof by design — no CAPTCHA needed. |
| Replay Attacks on OTPs | Vulnerable during the OTP time window. | OTP requires correct style + time window — replay-proof. |
| Shared Credential & Service-Account Misuse | Untracked; departmental accounts sprawl. | Team Access with MFA, Impossible Travel detection, full audit trail. |
Attackers no longer break the crypto — they work the human. Every 2024–2025 headline breach came
down to one of the vectors above. Rainbow Secure closes them at the source: the credential itself
becomes un-usable to anyone who isn't the human who created it.
Compliance Frameworks Accelerated
CMMC L2 / L3
AC.L2-3.5.3 MFA · AU family
audit logs · IA.L2-3.5.7–11 identifier & authenticator mgmt · PAM controls
audit logs · IA.L2-3.5.7–11 identifier & authenticator mgmt · PAM controls
HIPAA Security Rule
164.312(a)(2)(i) unique user ID + auth · 164.312(b) audit controls · 164.312(d) person/
entity authentication
entity authentication
PCI-DSS 4.0
Req 8.4 MFA on admin & remote·
Req 8.2 strong authentication.
Req 10.x audit trails & log review.
Req 8.2 strong authentication.
Req 10.x audit trails & log review.
EO 14028 / OMB M-22-09
Phishing-resistant MFA
mandate for federal · continuous authentication · Zero Trust
architecture support
mandate for federal · continuous authentication · Zero Trust
architecture support
NIST 800-63 / 800-171
AAL2 & AAL3 authentication
levels · continuous authentication· identifier & auth mgmt controls
levels · continuous authentication· identifier & auth mgmt controls
SOX Section 404
Access controls · segregation of duties via roles · audit trails on privileged actions
GDPR / CCPA
Access controls · audit logs ·
privacy by design · data-subject
access controls
privacy by design · data-subject
access controls
Cyber Insurance Baseline
Phishing-resistant MFA · PAM · 24/7 monitoring · audit trails — meets major carrier requirements
The Trust Dividend
Insurance-Ready Security
Up to 30% reduction in cyber-insurance premiums after phishing- resistant MFA (Afni, case study). Positions clients for premium relief and cleaner renewals.
Audit-Ready
Up to 12 months of audit logs, quarterly access reviews, and identity governance built in. Turn audit prep from weeks to hours.
Help-Desk Ready
Password resets are ~40% of tickets at ~$70 each. Rainbow Secure's self-service + branded MFA cuts the largest tier-1 ticket bucket.
Board-Ready
"We've removed the credential-attack vector" is a story every CFO and board understands in one sentence. Identity moves from IT worry to boardroom confidence.
The Managed Identity-Security Practice
THE PARTNER REVENUE LOOP
Find identity exposure → deploy controls → monitor access → prove improvement → provide ongoing managed identity security.
ASSESS
Find Exposure
Baseline scan: leaked credentials, dormant accounts, MFA gaps, standing privileges, shared logins
DEPLOY
Roll Out
Controls Human-Verified MFA, IAM & SSO, Team Access, provisioning, PAM, Digital Vault
MONITOR
Watch Risky
Access 24/7 monitoring: impossible travel, brute force, non-office logins, blocked IPs, off-hours access.
PROVE
Compliance Evidence
Quarterly reports, audit logs, access reviews, and control-mapping packs ready for auditors
MANAGE
Ongoing Practice
Managed identity administration, advisory, help-desk, remediation — recurring
monthly
monthly
One multi-customer platform handles every tenant. Every stage of the loop becomes a partner revenue line — deployed
once, monetized every month.
You Lead the Identity Conversation
The only MSP in your region with patented visual authentication.
A CFO-ready story in one sentence.
"Even if your password leaks tonight, it's still useless to the attacker."
The cyber-insurance advisory seat.
Phishing-resistant MFA is now a renewal requirement — you bring the tech and the evidence.
Mid-market reach.
Most identity vendors chase enterprise.
Rainbow Secure gives you a serious answer for organizations under 1,000 users.
Rainbow Secure gives you a serious answer for organizations under 1,000 users.
Additive to existing IAM.
Layer onto Entra ID, Okta, or Google Workspace — no rip-and-replace needed.
What You Gain As A Partner
Build a recurring managed identity-security practice — you set the price on top of Rainbow Secure.
Rainbow Secure is transparent about the software layer. The managed services you build around it — administration, monitoring, reporting, remediation, compliance help, help-desk, advisory — are yours to price. Land the software wedge. Wrap it in your practice. Own the client relationship.
Rainbow Secure Software Layer
THE FLAGSHIP
Rainbow Secure MFA
$3 – $6
per user / month · client-facing
Starts at $3/user/mo
2-Step MFA (Password MFA + Passwordless OTP) · Branded login ·
BOT defense · Session controls.
BOT defense · Session controls.
Grows to $6/user/mo
Adaptive MFA (device/geo/time/risk) · Company Visual DNA ·
Windows Hello integration · Passwordless enterprise flows.
Windows Hello integration · Passwordless enterprise flows.
THE PLATFORM
Rainbow Secure IAM
$9 – $2
per user / month · client-facing
Starts at $9/user/mo
User Management + RBAC · SSO (1–10 apps) · Team Access ·
Provisioning · Compliance Reporting.
Grows to $20/user/mo
Enterprise SSO (unlimited) · PAM · Digital Vault · Directory
Integration · 24/7 Threat Response · AI-driven ITDR
Managed Services You Layer On Top
| SERVICE | WHAT YOU DELIVER | ENGAGEMENT MODEL |
|---|---|---|
| Managed IAM Administration | Run the client’s identity platform: users, roles, groups, app assignments, lifecycle, policy tuning. | Recurring monthly · per-user or flat MSP fee |
| 24/7 Identity Monitoring | Watch risky access: impossible travel, brute force, non- approved geo, off-hours, blocked IPs, dormant account activity. | Recurring monthly · per-user or tiered |
| Compliance Reporting & Audit Prep | Quarterly evidence packs (CMMC, HIPAA, PCI, SOC 2), control mapping, questionnaire responses, cyber-insurance renewal support. | Fixed quarterly · or per-framework retainer |
| Threat Remediation | Incident response for account takeover, credential compromise, insider misuse — from containment to root cause. | Retainer + hourly |
| Identity Help Desk | Password resets, MFA enrollment, access requests, provisioning tickets — the tier-1 identity ticket bucket. | Recurring monthly · per-user or per- ticket |
| Advisory Services | vCISO identity guidance, Zero Trust roadmap, quarterly board reporting, cyber-insurance advisory. | Monthly retainer · or project-based |
You set the price.You own the value.
Build your practice
Rainbow Secure publishes transparent software pricing — $3–$6/u for MFA · $9–$20/u for IAM. Every managed service above is
yours to price. Some MSPs bundle at $25/u/mo all-in; some MSSPs price advisory alone at $5K/mo retainer. The platform is
ours. The practice is yours.
yours to price. Some MSPs bundle at $25/u/mo all-in; some MSSPs price advisory alone at $5K/mo retainer. The platform is
ours. The practice is yours.
FROM THE BLOG
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